The 1% Windfall (Summary), How Successful Business Use Rate to Revenue and Grow

getAbstract Summary: Get the bottom lines from this book in less than 10 minutes.Many companies do not realize how much more successful they could become through creative pricing. Even simply a single percentage-point cost increase can make a big distinction to your bottom line: McKinsey & Company discovered that a 1% uptick in costs translates to an average 11% rise in running profits. Pricing specialist Rafi Mohammed shows you how to maximize your gains with “value-based rates” and how to implement a range of rates strategies and tactics to attract new clients and keep existing clients buying. Although the prose can be dry at times, this handbook supplies critical points to think about. getAbstract advises it to those who set their products’ costs, including CEOs, CFOs, managers, business owners and marketers.Book Publisher: Copyright 2010 by Rafi Mohammed. Published by plan with HarperBusiness, an imprint of HarperCollins Publishers

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