Transnational Management offers an integrated conceptual framework to assist students and trainers through the challenges dealing with today’s multinational business. Through text story and cases, the authors skilfully analyze the development of strategy, organizational capabilities, and management functions and responsibilities for running in the global economy. The essential principles are developed in eight chapters that are supplemented by thoroughly picked practical case research studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to show the most recent thinking in multinational management while retaining the book’s strong integrated conceptual structure. 10 brand-new cases have been added, and four others updated. A complete series of online assistance products are readily available, consisting of comprehensive case teaching notes, nearly 200 PowerPoint slides, and a test bank. Ideal for MBA, executive education and senior undergraduate students studying worldwide management, international service or international technique courses, Transnational Management offers an uniquely international perspective on the topic.
No comments:
Post a Comment