This myth-busting book shows large business can build a technique, system, and culture of innovation that creates continual growth. Every business wants to grow, and the most tested way is through innovation. The standard knowledge is that just disruptive, nimble start-ups can innovate; when a business grows and more complicated corporate arteriosclerosis sets in. Gary Pisano’s amazing research study performed over 3 years, and his extraordinary on-the ground experience with huge companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of larger business can be leveraged for advantage in innovation. He begins with the just reality that bigger business are, well, various. Demanding that they “resemble Uber” is no more sensible than commanding your canine to speak French. Bigger business are complex. They need to sustain earnings streams from existing organizations, and deal with Wall Street’s needs. These companies require a different set of management practices and methods– a discipline focused on the methods, systems and culture for taking their business to the next level. Big can be beautiful, however it needs innovative building and construction by leaders to prevent the innovative damage that is all-too-often the fate of too many.
No comments:
Post a Comment